THE FOUNDATIONS
What the four websites stand on
The rules that will make four websites read as one family: colour, typography, space, motion, photography and voice. The why of each rule is told on the path. Here is the rule itself, live.
- ColourSix colours, each with a job. No House owns a colour
- TypographyTwo typefaces, three roles, and a hierarchy that never shouts
- SpaceFixed in the components, fluid on the page, generous between chapters
- MotionSlow, editorial, never hurried
- PhotographyWhat each House photographs, and the framing all of them share
- VoiceHow each House speaks, and what the voice never says
